About
The ephemeral is our raw material.
We transform a brand’s identity into an experience to be lived.
Creative Production, Art Direction and Brand Experiences for companies and institutions that choose to communicate through the language of emotion.
Every project begins with listening. We interpret the essence of a brand and translate it into a language of aesthetics, performance, scenography, music and storytelling, where every element contributes to creating an authentic, cohesive and memorable experience.
Every concept is developed as a bespoke journey, shaped in close collaboration with each client, where creativity, strategy and meticulous attention to detail converge into a single creative vision. To us, every experience is an authentic expression of the identity of both those who create it and those who live it.
Luxury, for us, is giving form to the intangible, transforming identity into an experience that leaves a lasting impression.
We transform a brand’s identity into an experience to be lived.
Creative Production, Art Direction and Brand Experiences for companies and institutions that choose to communicate through the language of emotion.
Every project begins with listening. We interpret the essence of a brand and translate it into a language of aesthetics, performance, scenography, music and storytelling, where every element contributes to creating an authentic, cohesive and memorable experience.
Every concept is developed as a bespoke journey, shaped in close collaboration with each client, where creativity, strategy and meticulous attention to detail converge into a single creative vision. To us, every experience is an authentic expression of the identity of both those who create it and those who live it.
Luxury, for us, is giving form to the intangible, transforming identity into an experience that leaves a lasting impression.
Leela Huma
Creative Director
Huma’s journey began in the theatre and evolved through the worlds of performing arts, contemporary art and aesthetic research. Over the years, this multidisciplinary path has shaped a distinctive creative language, enriched through collaborations with sculptors, photographers and visual artists, as well as experiences across both national and international contexts.
Like a chameleon, Huma never changes her essence—only her language. Every project is a new identity to understand, a vision to interpret and a story to bring to life.
In 2006, Huma Show was born, giving shape to the Theatre of the Ephemeral: a creative philosophy where aesthetics, performance, scenography, music and storytelling come together to transform a brand’s identity into an experience to be lived.
At the heart of Huma’s work lies neither the scale of a project nor the prestige of a brand, but the responsibility of honouring every client’s trust with the same level of dedication.
Creativity finds its true value only when guided by ethics, respect and attentive listening. This is why every step is taken with humility, driven by the belief that every experience should authentically express the identity of those who envision it and those who choose it.
Greta Tonesi
Talent Director
Greta Tonesi is where people, expertise and vision come together. With a natural ability to recognise talent, she builds meaningful connections between artists, musicians, creatives and professionals, transforming individual potential into a collective creative force.
After directing the Garda Jazz Festival in Lonato for six years, she joined Huma Show, where she leads artistic research and contributes to the development of the creative teams behind the studio’s projects.
Alongside her managerial role, Greta brings a deeply rooted artisanal spirit. Passionate about metalworking and material experimentation, she continuously explores new construction techniques and contributes to the creation of scenography, stage elements and couture pieces, transforming creative ideas into tangible forms through craftsmanship and meticulous attention to detail.
For Greta, every project begins with bringing together the right people, the right materials and the craftsmanship that elevates every detail.
Greta Tonesi is where people, expertise and vision come together. With a natural ability to recognise talent, she builds meaningful connections between artists, musicians, creatives and professionals, transforming individual potential into a collective creative force.
After directing the Garda Jazz Festival in Lonato for six years, she joined Huma Show, where she leads artistic research and contributes to the development of the creative teams behind the studio’s projects.
Alongside her managerial role, Greta brings a deeply rooted artisanal spirit. Passionate about metalworking and material experimentation, she continuously explores new construction techniques and contributes to the creation of scenography, stage elements and couture pieces, transforming creative ideas into tangible forms through craftsmanship and meticulous attention to detail.
For Greta, every project begins with bringing together the right people, the right materials and the craftsmanship that elevates every detail.
“Take us to your rooms we will make art of it inspired by happiness passion is our wake,
Clowns, colorful dancers elves, fairies and jugglers, a violin, the musician and we don’t miss the alchemist!
Rain of instruments plays in an indifferent night! Born to imagine with innate elegance. what animates the action sure will take you to perdition!”